Instead of exposing unsightly scaffolding, London's renowned Market Building at Covent Garden is treating visitors to a bright façade of mirrors while undergoing construction. The “Reflect London” project encourages passers-by to pause for a moment of peace, and perhaps even a selfie, as they visit the historic site - instead of rushing by to avoid the mess hidden inside.
The eastern wall of the Market Building will be covered in 32,000 square feet of mirrors beginning this month as the site upgrades to include a SUSHISAMBA restaurant and other renovations. Created by the design agency Sculptivate and advisors Verrecchia & Partners, the installation features 67 mirrors that will change angles throughout the seasons to reflect new parts of the city.
Historic construction mingles beautifully with the sharp and modern effect of the mirrors, which pay homage to nearby architecture by amplifying its image. Beverly Churchill, creative director for Covent Gardens, said, “The refurbishment of the Market Building heralds a new era for Covent Garden so we wanted to take a moment to reflect, and encourage our visitors to do the same.” Visitors are asked to use the #ReflectLondon hashtag to share their impressions of the site so people everywhere can partake in the reverent reflection.
Images via Jeff Moore