Although admittedly late to the game, fashion is working towards cleaning up their act when it comes to corporate responsibility and sustainable sourcing of materials and manufacturing of products. But, consumers have to look for it. Fortunately, the shoe industry in particular is getting downright competitive in their efforts to bring sustainable footwear to the market. Unfortunately, for many manufacturers, the eco-friendly label means little more than incorporating an organic thread here or a renewable resource there. For newcomer SAOLA, though, sustainable fashion is front and center.
The french company is not only new to the sustainable fashion realm, but has only been in business a few years. Rather than fighting the trends, they’re setting them with their eco-friendly sneakers, some of which are entirely vegan. The efforts can be seen in every component of the shoes, from top to bottom.
Starting with the uppers made from 100 percent recycled PET, the company pours 3 to 4 plastic bottles into each shoe. The shoelaces are sourced from 100 percent organic cotton to avoid cotton grown using chemicals. A plant-based foam created from algae biomass makes up the insoles and outsoles that brings a wafer-light feel to the sneaker, skips the petroleum used in traditional shoe production and makes use of the unwanted algae in areas where it blooms. Renewable cork sourced without cutting down any trees makes up a removable liner inside the shoe.
SAOLA is dedicated to the environment with a commitment to donate 3 percent of every sale to environmental conservation groups.
The current product line offers styles for both men and women with suede-look tops and trendy color options including grey, chocolate, camel, olive and navy. They offer low cut and mid-height designs with styles costing about $100.
Images via SAOLA