When you’re wearing clothing made from fur or leather, it’s hard to ignore the fact that it comes from an animal, but even vegetarians and vegans have an easier time closing their eyes to what’s hidden inside winter’s ubiquitous puffy jackets. Fortunately, brands like Save the Duck are making it possible for humans to stay warm and stylish without causing ducks pain and suffering. This month, the Italian clothing brand is revealing new designs. They’re kicking it off with a special brand dinner hosted by stylist Rachael Wang at the eco-luxury 1 Hotel Brooklyn Bridge.

The collection features cruelty-free outerwear, including faux fur coats and feather-free down puffer jackets. Some of the new jackets are also waterproof. Save the Duck rounds out the collection with tees and sweats. The company promises, “In addition to providing animal free, ecological fabric, Save the Duck‘s penchant for bold color combines seamlessly with clean silhouettes and genderless, unisex pieces this fall.” You can choose basic black, but why not light up the winter in a bright yellow hooded puffer vest or a deep red fake fur coat?

Related: The 2019 Redress Design Awards showcased the very best of emerging eco-designers

Down is the soft feathery layer that grows closest to a duck’s skin, mostly on the chest. Manufacturers love the ease of working with these feathers, since they lack quills. Usually feathers are removed during slaughter, but ducks and geese being raised for foie gras or meat are sometimes plucked repeatedly while they’re alive. Save the Duck developed a synthetic down from recycled polyester they call Plumtech. The company designs all its jackets to be lightweight and easy to pack, as well as to spare the suffering of birds.

The company Forest SRL owns the Save the Duck brand. Its roots go back more than a hundred years, to when tailor-turned soldier Foresto Bargi started experimenting with a water-repellent material he learned about during his time in the First World War. Now his grandson Nicolas Bargi runs the company. He launched the Save the Duck brand in 2011 to address people that are sensitive to environmental issues and sustainable living. One of his great victories was partnering with Kuntai A. Joisher, the first vegan Indian climber to reach the top of Mount Everest. Save the Duck managed to design a jacket that would withstand sub-zero temperatures and wicked winds. Even better, at press time the company estimated they helped save 17,975,456 ducks so far.

+ Save the Duck

Images via Save the Duck