Nick Graham, creator of Joe Boxer, is putting a new option on the apparel menu: boxers, briefs, or good. William Good, his newly launched line of re-made fashion, is a collaboration with GoodWill, turning secondhand fashion into re-interpreted sportswear with embellishments like appliques, colorful stitching, and combining two garments into one. Each item is one-of-a-kind, earth-friendly, made from post-retail donations that have been destined for recycling or salvage, and people-friendly, training existing GoodWill employees to run every level of the business from stitching to merchandising (even the store space is located in a San Francisco GoodWill!).
William Good, a carbon neutral company, by the way, represents a unique approach to sustainable fashion: use what you have (both material and human power), team up with an organization that cares, and the creative genius of a fashion pioneer. “When you buy William Good products, you are providing work opportunities for people who really need them.”