Nick Graham, creator of Joe Boxer, is putting a new option on the apparel menu: boxers, briefs, or good. William Good, his newly launched line of re-made fashion, is a collaboration with GoodWill, turning secondhand fashion into re-interpreted sportswear with embellishments like appliques, colorful stitching, and combining two garments into one. Each item is one-of-a-kind, earth-friendly, made from post-retail donations that have been destined for recycling or salvage, and people-friendly, training existing GoodWill employees to run every level of the business from stitching to merchandising (even the store space is located in a San Francisco GoodWill!).

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William Good, a carbon neutral company, by the way, represents a unique approach to sustainable fashion: use what you have (both material and human power), team up with an organization that cares, and the creative genius of a fashion pioneer. “When you buy William Good products, you are providing work opportunities for people who really need them.”

Pieces are for men and women, moderately priced, and available at the Fillmore location of Goodwill in San Francisco or online through their eBay store.

+ William Good