Just one month ago, Elon Musk made headlines with the debut of his revolutionary Tesla Semi Truck. The super-sized electric marvel is able to get 500 miles on a charge, reach 60 mph in five seconds without a trailer (or 20 seconds with one), and boasts regenerative braking able to recover 98 percent of kinetic energy to the battery. Impressive? Yes. But there’s another kid in town with designs to beat Musk to the market with an electric rig of his own.


thor trucks, Dakota Semler, ET-One, tesla competitors, electric semi truck, all electric trucks

Dakota Semler, the 25-year-old founder and chief executive officer of Thor Trucks, has developed with his team an all-electric semi that’s been dubbed the ET-One. The ET-One is the first product from the company and Semler hopes it will be the flagship model in a robust, customizable line that will also eventually include delivery vans and work vehicles. The goal, Semler relayed to Bloomberg, is to “work on a one-off basis, customizing clients’ fleets per their specifications.”

Related: Revolutionary Tesla Semi Truck arrives with a whopping 500-mile driving range

thor trucks, Dakota Semler, ET-One, tesla competitors, electric semi truck, all electric trucks

Like Musk’s model, the ET-One boasts a sleek, futuristic aesthetic, an all-electric motor that ditches dirty diesel in whole, and the ability to haul up to 80,000 pounds of cargo—something currently only the industry’s highest class of trucks can tow. The Thor version also uses a 22-inch touchscreen on its dashboard which communicates with the vehicle’s electric motor and battery packs, which can carry the truck 300 miles on a charge.

thor trucks, Dakota Semler, ET-One, tesla competitors, electric semi truck, all electric trucks

Thor is hoping to bring the ET-One to market in 2019 at an estimated starting price of $150,000; the Tesla Semi is expected to sell for $150,000 with a 300-mile range, and $180,000 with 500 miles of range. The prices are more than that of comparable gas semis which range from $100,000 to $125,000, but wholly competitive over the long term when factoring in the cost of fuel over the life of the truck as well as maintenance. Electric engines require far less regular maintenance than their diesel counterparts.

While Thor has a ways to go before it scales—its team is just 17 employees—it is diligently making plans to make the ET-One more widely available for demos in 2018, and hunting down the capital needed to grow (currently, the project is funded by founder Semler who also has Malibu Wine Safaris and multiple real estate companies in his portfolio). With that said, the inevitability of stricter emission rules in the coming years will surely give Thor the boost it needs.

Via Bloomberg

Images via Thor Trucks