Who doesn’t love a good fashion contest? Competition has always been a great way to introduce new styles to the world and for new designers to show off their skills. The Redress Design Award is using competition to shine a spotlight on sustainable fashion and make eco-friendly style something that all designers strive to achieve.
Redress is the biggest sustainable fashion design competition in the entire world, an event that helps to create and motivate the best and brightest eco-friendly designers in the industry. Through events like this, Redress hopes to raise awareness about the waste crisis happening in fashion.
Redress founder Christina Dean says that the crisis “can’t be swept under the carpet any longer.” Redress saw COVID-19 as an opportunity to bring more attention to the concept of the circular economy as it applies to the fashion industry. With so many issues with transporting supplies and manufacturing during the panemic, Redress took the chance to stress the importance of using all materials and wasting nothing. The circular economy is all about reducing and repurposing in order to eliminate waste. It’s the eco-friendly version of that classic style sentiment, “Less is more.”
The Redress Design Award isn’t just a thrilling fashion design competition. This is also an event that is designed to educate up-and-coming designers about sustainable fashion. The 2020 Redress Design Award wrapped with two winners. Menswear designer Le Ngoc Ha Thu of Vietnam created designs that stood out among hundreds of entries from 48 countries. Thu said the competition was “a nourishing and beneficial experience.” Thu will collaborate with VF Corporation’s Timberland to learn more about creating sustainable fashion.
Juliana Garcia Bello of Argentina won the womenswear design award. “I have learned so much during my participation in the Redress Design Award and have definitely come out of this with a reinforce feeling that collaboration is the key,” Bello said. “We designers need to share our strengths and be inspired by each other.” Bello will work alongside The R Collective, an award-winning brand focused on upcycling.
These two are the 10th winners of the award after being chosen from 10 finalists from 10 regions. The contestants completed a series of design and business challenges that were focused on real-life sustainability. This year’s competition also focused on COVID-19 waste.
Redress focuses on designs that are made for low waste and recyclability using low-impact processes and materials. Redress also publishes a magazine that highlights sustainable fashion and all of the designers who compete for the coveted Redress Design Award. It’s contests like these that will help make sustainable fashion the industry standard rather than the exception.
Images via Redress