No ticket? No problem. If you’re wearing Adidas’s limited-edition EQT Support 93 sneaker, you’ll be able to hitch a free ride on Berlin’s metro through most of 2018. To satisfy the conductor, simply kick up your heels. An unlikely partnership between the footwear giant and Berliner Verkehrsbetriebe—a.k.a. BVG, the German capital’s main public transport operator—each shoe incorporates an annual pass that’s been rendered in fabric and stitched into the tongue.
Such passes typically go for €730 ($895), which means that the shoe itself, at €180 ($220), is a comparative steal. Unsurprisingly, some newspapers noted that hundreds of people camped outside shoe stores in the snow (a few of them over the weekend) for a chance to snap up one of just 500 pairs.
As far as train-hopping is concerned, the shoe is certainly dressed for the occasion. It features camouflage-like squiggles that recall the design of the subway system’s upholstered seats, plus black-and-yellow sneakers that echo the colors of the trains’ facades.
And BVG, which is ringing in its 90th year, demonstrates that you’re never to old to be a fashion icon.
“How cool is that? Now we have an exclusive sneaker with our popular BVG seat pattern. We are sure that this shoe is a very special highlight for Berlin,” Sigrid Evelyn Nikutta, CEO of BVG, said in a statement. “It’s great that the BVG, which is celebrating its 90th birthday this year, is now becoming a cult object itself.”
Photos by Overkill