An environmentally-conscious customer base has more than supported the Flyte Socks cause, launching it into a business after humble beginnings as a Kickstarter campaign just hoping to fund a new style of sustainable socks.
Partners Hung Jean and Jeffrey Trinh of Toronto set out to provide quality socks made out of sustainable materials with the goal to donate to causes close to their hearts. They had instant support with the first round of Flyte Socks, funding the campaign at 850 percent of the goal and shipping over 10,000 socks. Now, they’re back with a second round and meeting equal support for a product deemed Flyte Socks X: Bamboo Socks Re-Engineered. The Kickstarter campaign for this second design closes on April 17 and has already received over $80,000 in pledges to exceed the original $10,000 goal.
Made from bamboo, the Flyte Socks X offer an end product sourced from a material that requires a third less water than cotton, regrows quickly and has a low environmental impact without the use of herbicides, pesticides or fungicides. Plus, bamboo is kind of the superfood of the forest — absorbing five times more carbon dioxide (that’s bad stuff) and outputting 35% more oxygen (that’s good stuff) than other trees.
In addition to responsible materials sourcing, the products are earning strong reviews. They are anti-bacterial, hypoallergenic and naturally odor resistant due to the breathability of the fabric. The soft material is reinforced at the toe and heel to reduce wear in those areas and the elastic is re-engineered to guarantee they don’t fall down as you walk. The socks come in a variety of material options that are treated to keep colors from fading.
Jean and Trinh have also vowed to use the success of the campaign to give back to the those in need. The social initiative pilot program states that for each pair of socks backed during the campaign, one pair will be donated. Proving their dedication to worker safety, the team is also certified by the Business Social Compliance Initiative.
Images via Flyte Socks