KUFRI hand weaves and hand prints textiles with earthy hues and a sustainable story. The KUFRI mission is to champion the craft of handloom weaving. They pass on a traditional art and culture that provides employment to women and aging weavers. The brand also promotes a conscious, beautiful life at home through these domestic products.
KUFRI textiles are made into wallpapers, pillows and furniture upholstery. It’s a breath of fresh air in a market saturated with bright colors and plastic-based fabrics. All KUFRI products are designed in Dallas by first-generation immigrant Mili Suleman, founder and creative director of the company, then hand woven and hand dyed in India by skilled artisans.
Furthermore, hand weaving is done on traditional wooden looms. It starts by having the threads dyed in small batches by hand. Then, they are all washed by hand the traditional way. Some fabrics are printed by wood block print with dyes while others are woven from thread dyed in traditional methods. You can see more about the process and the people behind the company in this video by KUFRI.
Suleman wanted to preserve the art of weaving in India by presenting it in a new way to the world. That is the product she has come up with: unique, raw, peaceful prints and designs that go with pretty much any décor.
“To me, a home ought to bring deep comforts, and that begins with natural, imperfectly perfect textures that feel beautiful,” Suleman said. “Using my textiles for upholstery, pillows, bedding and kitchen will allow you to indulge in and enjoy the simpler pleasures of a wabi-sabi life.”
Therefore, KUFRI’s weaving method is extremely low in energy consumption. It requires no electricity, modern machines, computers — really anything but human labor and the facilities to house the looms. The company also makes upholstered accessory furniture such as benches, with a unique modern Indian flare. The brand works to bring together local designers for round tables on social impact, heritage and commerce.
Images via KUFRI