The Arctic Apple, a variety of fruit that has been genetically engineered to never brown – even when cut into pieces – may be coming to a grocery store near you. The fruit was first envisioned as a means to increase apple consumption among picky consumers while decreasing food waste. “There’s an awful lot of apples that go to waste,” said Neal Carter, president of Okanagan Specialty Fruits, which designed the Arctic Apple. “We were looking for ways to rebrand apples to make them more convenient.”

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Starting in November, the Arctic Apple will be sold in approximately 400 supermarkets throughout the United States. Carter estimates that this year’s harvest of 180 pounds of apples will be on the market for about 12 weeks; the first variety of Arctic Apple available will be Golden Delicious, followed by Granny Smith in 2018. Okanagan hopes that this novel approach will catch on among the fruit-consuming public “We’ve seen apple consumption decline on a per capita basis over the last few decades, because they’re not seen as convenient,” said Carter. “When they started selling cut baby carrots, it more than doubled consumption.” Just like baby carrots, the Arctic Apple will be sold pre-sliced.

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Apple flesh begins to turn brown when it’s cut or bruised because of enzymes that turn copper upon oxidation. Although the bite-sized, forever-unblemished Arctic Apple may appeal to those who can’t stand to see an apple “go bad,” its status as a GMO may turn off some concerned consumers. “There are certainly people against what we do,” said Carter. “But there are less people against it than two years ago or five years ago. Once people experience the apple, generally they say, ‘Hey this is just an apple.’”

+ Okanagan Specialty Fruit

Via Gizmodo

Images via Wikimedia and Okanagan Specialty Fruit