The Arctic Apple, a variety of fruit that has been genetically engineered to never brown – even when cut into pieces – may be coming to a grocery store near you. The fruit was first envisioned as a means to increase apple consumption among picky consumers while decreasing food waste. “There’s an awful lot of apples that go to waste,” said Neal Carter, president of Okanagan Specialty Fruits, which designed the Arctic Apple. “We were looking for ways to rebrand apples to make them more convenient.”
Starting in November, the Arctic Apple will be sold in approximately 400 supermarkets throughout the United States. Carter estimates that this year’s harvest of 180 pounds of apples will be on the market for about 12 weeks; the first variety of Arctic Apple available will be Golden Delicious, followed by Granny Smith in 2018. Okanagan hopes that this novel approach will catch on among the fruit-consuming public “We’ve seen apple consumption decline on a per capita basis over the last few decades, because they’re not seen as convenient,” said Carter. “When they started selling cut baby carrots, it more than doubled consumption.” Just like baby carrots, the Arctic Apple will be sold pre-sliced.
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Apple flesh begins to turn brown when it’s cut or bruised because of enzymes that turn copper upon oxidation. Although the bite-sized, forever-unblemished Arctic Apple may appeal to those who can’t stand to see an apple “go bad,” its status as a GMO may turn off some concerned consumers. “There are certainly people against what we do,” said Carter. “But there are less people against it than two years ago or five years ago. Once people experience the apple, generally they say, ‘Hey this is just an apple.’”
Images via Wikimedia and Okanagan Specialty Fruit
Thats what my Apple needs to be is more convienant, cuts grabbing one on my way out the door is far too much hassle and such a burden. Far more deadly is more like it, when they splice DNA none of it is controlled nor specific, they just throw the dice and hope for the best. No GMO has tested equivalent to it's non GMO counterpart. The proteins are out of whack, the nutrients are out of whack and lower, the allergens are always much much much higher, the toxins are higher as no one is about to grow an organic GMO... LOL... Just the thought is ridiculous, kinda like this Arctic Apple... Apples that are less than perfect looking make for some awesome cider. The only people that want an Arctic Apple are the ones trying to hock this franken-apple (that has not been proven safe by a million miles). I guess natural selection is about to play out again thatnks to greed and the stupidity of others... Seriously... Who thinks it's a good idea to spray poison on the food you intend for people to eat? And anything that thinks we need genetic modification of plants for food purposes is clueless about plants, nature, natural selection, and a few million other things that all life is interdependent upon... It's time to stop the stupidity and lies. I'm not going to eat this Apple and I feel sorry for anyone that eats it unknowingly. I am also adamantly against any open air GMO trees in the world as is renowned professor of Genetics David Suzuki. You gotta think people, any 5 year old could tell you this is bad.