Did you know that 85% of textiles ends up in landfills? While plenty of environmental data exists to focus on what happens to clothing at the end of its life, Copenhagen-based Son of a Tailor wants to bring awareness to the fact that textile waste is abundant at the manufacturing stage, too.
At the manufacturing level, a large amount of usable material is wasted due to fabric cut-offs during production and mass-produced clothing that often goes unsold. Now, a fashion-meets-tech company is doing its part to end that unsustainable cycle. Son of a Tailor has been around since 2014, already known for creating custom, made-to-order T-shirts, and now it is aiming to eliminate waste even further with the world’s first 3D-knitted pullover sweater.
Customers input individual measurements, such as height and weight, and a custom size is created through an algorithm on the website. For the T-shirts and polos, each individual garment pattern is fitted like puzzle pieces to minimize waste, then cut with a laser and sewn together. Unlike most mass-produced clothing, each Son of a Tailor shirt is constructed by the same person from start to finish. Going a step further, the new pullovers are created using an advanced, 3D-knitting machine. Each pullover is constructed in one whole piece, reducing the amount of cut-off waste from 20% to less than 1%.
Son of a Tailor exclusively uses 100% extra-long staple cotton grown in California and superfine Merino wool from Australia. Both materials are tested for allergens and harmful substances and are knitted in Europe. There is no warehouse or store full of unsold clothing. Garments are only made if they are needed, meaning the company goes against the norm of fast fashion. Nothing ends up in the trash if it is unsold or goes out of style.
A T-shirt will cost between $48-$64, and a pullover is between $117-$156, depending on the custom fit. The long cotton fibers and high-quality, durable wool make the products less prone to wear and tear, so the fabric stays soft and bright even after multiple washes. The company also offers a 100% satisfaction guarantee and will remake an item for customers who are unhappy with the garment fit.
Images via Son of a Tailor