Raised in the countryside of South West England, creative artist Emma Aitchison has developed a jewelry line inspired by and respectful to nature. Furthermore, Aitchison wanted her unique designs to act as a symbol for environmental awareness and to provoke conversations about protecting vital resources on the planet.
While Aitchison offers a line of handmade classics, she excels at giving old jewelry new life. This often means turning an antiquated family heirloom into something modern and personal or redesigning a broken piece into something striking. Each product is inspired by and named after our world, from the Current ring and Wave necklace to the popular Polluted bracelet and Magma earrings.
Sustainable practices have always been at the heart of the company. Emma Aitchison is based in the U.K. and has made a concentrated effort to partner only with other local businesses. This keeps transportation costs for materials and production low and reduces emissions. All items are packaged using eco-friendly filler that is reusable and recyclable.
Perhaps the most notable nod to the planet is the company’s dedication to using only recycled gems. That means no virgin gems are mined or created in a lab for these necklaces, bracelets, earrings and rings. Instead, Emma Aitchison uses gems from old jewelry, including pieces already owned by customers. All silver necklaces are also made from 100% recycled metal. The company maintained carbon neutrality throughout 2018 and 2019 with these decisions plus its commitment to carbon offsetting.
Every successful business looks to the future, but Emma Aitchison’s list of company goals looks different than most. It aims to continue streamlining supply, production and delivery in an eco-friendly way. For example, although the current gold-plating is done in London at a sustainable company, Ella Aitchison hopes to improve this practice by transitioning to solid gold that can be Fair Trade-certified and recycled. The company hopes to become zero-waste, too. In addition to eco-friendly packaging, delivery will employ bike couriers in the local area and carbon-neutral shipping companies elsewhere. A future studio update even includes recycled materials, solar panels and wind power to further reduce Emma Aitchison’s overall impact on the planet.
During the coronavirus pandemic of 2020, the company has vowed to remain loyal to suppliers who are unable to provide products at this time. Instead, Emma Aitchison is continuing sales with the inventory it has in stock and is taking pre-orders for shipments once it can restock. It is also offering a 25% discount during this time.
Images via Emma Aitchison