To demonstrate just how fuel efficient the Toyota Prius Plug-in hybrid is, and to engage with local communities, Toyota has launched the 2013 Prius Plug-in MPG Challenge. The challenge is open to environmentally-conscious, charitable organizations in New York, New Jersey and Connecticut, with contributions totalling $20,000.

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How does it work? Participants will borrow a Prius Plug-in for 30 days and at the end of the period, those participants with the highest overall MPG will receive contributions to their charity. To be eligible to win, challengers must drive a minimum of 500 miles total and 75 miles each week. The highest overall MPG according to the Prius’ trip computer per 30-day challenge wins a $2,500 contribution, with second-place finisher earning $1,000 and the third-place finisher winning $500. All participating companies will also receive a $200 gas card.

“We see the MPG Challenge as a way to make environmental education fun,” said David Christ, general manager of Toyota’s New York Region. “By tapping regional organizations, we’re able to engage at a local level while demonstrating the Toyota Prius Plug-In’s ability to improve the lives of our fellow community members.”

The challengers include organizations like: The Greyston Foundation, Bloomfield College, Glamourgals and The Helping Hands Food Pantry.

+ Toyota