Toyota just unveiled the new ME.WE electric concept, which is a pick-up, convertible, off-roader and small city car in one. Toyota says that the ME.WE is simpler, more appropriate and more realistic than many of today’s cars that are about “passion and status.”

Toyota, Toyota ME.WE concept, toyota i-road concept, toyota electric vehicle, toyota green car, electric vehicle, electric motor, in-wheel electric motor, green pickup, green convertible, green city car

The ME.WE concept features a simple design that a tubular aluminium structure and light interchangeable and recyclable polypropylene panels. At just over 1,600 pounds the ME.WE concept weighs about 20 percent less than a conventional steel-built supermini. Inside the concept features a floor that is made of bamboo which was, chosen both for being a renewable resource and aesthetically pleasing. Toyota says that the ME.WE is easy to keep clean with a simple wash, inside and out.

The simple design theme continues under the hood, where the ME.WE concept is powered by the same in-wheel electric motors as the Toyota i-ROAD, with batteries located under the floor, as in the iQ EV. The in-wheel motor system means it can be operated in two or four-wheel drive, allowing it to tackle rougher terrain than a traditional car, and without the weight penalty of a 4×4 transmission system. With none of the traditional packaging restraints associated with conventional powertrains, the entire interior could be devoted to the vehicle’s occupants and luggage.

The ME:WE concept will make its world debut at Le Rendez-vous Toyota, Toyota’s brand experience center on the Champs Elysées in Paris.

+ Toyota