The Guardian — a national newspaper in the U.K. — has ditched its polythene packaging and replaced it with a compostable wrapper in an effort to reduce plastic waste. The newspaper and its inserts are now packaged in a clear, biodegradable material made from potato starch that will completely compost in just six months.

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The choice to scrap the plastic packaging makes The Guardian the first national newspaper in the U.K. to make such a switch, following publications like the National Trust members’ magazine and the New Internationalist.

The switch to biodegradable packing will increase the paper’s production costs, so the price of print editions of The Guardian and its sister paper The Observer will go up. However, this is what their customers wanted. The weekday edition will rise in cost by 20p, and the Saturday edition will increase 30p. The Observer will also go up 20p.

Related: UK’s Co-op to ditch single-use plastic bags for biodegradable bags

This past weekend, The Guardian subscribers in London, Kent, Essex, Hertfordshire, Norfolk and Suffolk received the new packaging with their Sunday edition. The newspaper will gradually implement the packaging change across the entire country over the next few months.

Readers in the Greater London area who use The Guardian’s home delivery service will also receive their weekday editions in the potato starch packaging.

Related: 100% biodegradable, edible packaging is so much better than plastic

The new biodegradable packaging on The Guardian includes instructions for customers to not to recycle the material but to instead dispose of it on a compost heap or in a food waste bin.

+ The Guardian

Via Dezeen

Image via Andrys