The beauty industry has a bad reputation to mend. It’s plagued with a history of chemical use, cheap plastic packaging and questionable animal welfare ethics. Turning to vegan products means the makeup and beauty products you use do not contain any animal products. The addition of the cruelty-free label means no animals were experimented on during the development or manufacturing of the product. 

However, some companies promote vegan aspects while simultaneously greenwashing efforts to eliminate plastic, reduce waste, minimize resource use, etc. We’ve found some companies you can easily find on Amazon that are dedicated to both vegan criteria and environmental protections. 

Related: Beauty brand IsFrom keeps your skin and mind at ease

An assortment of shades of makeup from Ilia


The Super Serum Skin Tint SPF 40 protects skin against sun damage while evening out skin tones. It’s vegan, cruelty-free, silicone free, fragrance free, oil free, gluten free and non-comedogenic. Moreover, it’s labeled safe for sensitive skin. The company has a long way to go on packaging, but is countering its plastic use in a partnership with Pact Collective. Customers are encouraged to mail up to 10 plastic beauty products containers from any brand to the company each month, where they will then be responsibly recycled without going to the landfill. 

Two mascara brushes from Honest makeup brand


Honest offers a variety of vegan beauty products such as the Extreme Length Mascara + Lash Primer. It also manufactures vegan lip balms, eyebrow gels, body butter, lash serum and eyeliners. As a company, products are made in alignment with the “Honest Standard,” which is monitored throughout the process of ingredient and material assessment, testing and validation, production, packaging, label transparency and ongoing evaluation. 

A variety of products from Melixir


It’s easy to maneuver through the vegan options at Melixir, which include hydration cream, gel cleanser, serum, toner, hand butter and moisturizer. The company is also environmentally focused in a variety of ways. It relies on minimalist packaging, even during transport, to lower waste and unnecessary additives. For example, it prints product information on the box instead of adding an additional pamphlet. Paper products are void of plastics for easy use and recycling. Melixir has earned FSC, BPI industrial compostable and Global Recycled Standard Certifications. The process involves collecting containers when they are empty so it can recycle the materials.

“We partner with Terracycle, a global leader in recycling hard-to-recycle materials, to run our recycling campaign #me:cycle with full transparency and the most advanced technology,” said Melixir. “Plastics are separated by number, melted down and turned into pellets that can be molded and extruded to produce new products. Glass is cleaned and sorted by color for processing. It is then crushed and melted to be used in new glass products.”

The company also features a pop-up store that is completely plastic-free, from display racks and shelves to product packaging

Milk product being used by two hands and the word "Invisible Formula" in the top left corner

MILK Makeup

All MILK products are vegan and Leaping Bunny Certified to ensure there is no animal testing at any stage of the supply chain. The MILK product line includes options for the face, eyes and lips. Look for mascara, bronzers, lip and cheek tint, face primer, hydrating gel, blush, eyeliner, moisturizer and more. One primary mission is to produce goods that are clean and safe for use.

“Milk Makeup products will never contain over 2,500 controversial and potentially harmful or irritating ingredients, including: parabens, sulfates, BHA, BPA, plastic microbeads, talc, urea, retinyl palmitate, mercury or mercury-containing ingredients, resorcinol, formaldehyde, aluminum salts and mineral oil,” MILK stated.

It provides an “Ingredient No List” for easy reference of the ingredients it refuses to use. The company is working towards a goal of 100% natural ingredients and currently uses “ethically-sourced and sustainable mica and sustainability certified palm-derived ingredients.” It also partners with GMP Good Manufacturing Practice compliant factories. In addition, MILK is taking measurable and transparent steps towards sustainable materials with plant-based inks, locally produced packaging, the elimination of unnecessary leaflets, product displays with reduced plastic and the offering of refillable containers. 

A bottle and package of Mad Hippie product

Mad Hippie

You can probably tell by the name this is a brand focused on natural, vegan, sustainable products. The vegan product line includes cleansers, serums, moisturizers, sun protection and more. The company supports several environmental non-profits and uses sustainable packaging such as glass and bamboo. Mad Hippies said it best: “From utilizing bioresin sugarcane tubes, to printing with soy inks on FSC Certified paper, giving $1 of every web sale to conservation and controlling our downstream waste through a partnership with Terracycle, Mad Hippie is dedicated to the preservation of the planet.” 

Round soap bars for a variety of products

B.O.B. Facial Bar

If you’re looking for a low-impact face cleaner, the B.O.B. Facial Bar might be for you. The brand name stands for Bars Over Bottles in an obvious effort to reduce unnecessary plastic tubes and other packaging. This 100% waterless, plastic free, zero waste and clean beauty company also offers shampoo bars, conditioner bars, deodorant and more. 

Three steps of a eyeliner, including using it, planting the pencil and allowing wildflowers to grow

Sprout Eyeliner

This is perhaps one of the most innovative product designs in the beauty world. Each Sprout eyeliner is outfitted with wildflower seeds in the base. When your eyeliner pencil gets too short for use, you can plant it and wildflowers will grow! It doesn’t get more natural or sustainable than that. Every part of the tube is thoughtfully designed, from the sugarcane cap to the FSC Certified wood center and plastic-free makeup.

Images via Amazon

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