The world is getting woke about the cosmetics industry, which for years has cruelly tested products on animals and heavily used animal products. Luckily, many big brands and celebrities are helping turn the tide in favor of sustainable, vegan and otherwise eco-friendly beauty products. Whether you’re looking for gifts to suit a glamour-obsessed, eco-conscious friend or simply searching for vegan alternatives to your favorite makeup brands, look no further than this guide to eco-friendly makeup.

A spread of makeup products.


There’s no shortage of choices on the market if you’re looking for vegan lipstick, eyeshadow, foundation, face powder, eyeliner and mascara. If you’re interested in brand-name items, check out vegan and eco-friendly cosmetics lines by celebrities such as Doja Cat, Ariana Grande and even Youtuber Liza Koshy. Other stars who have launched vegan makeup lines include Halsey, Selena Gomez and Iggy Azalea.

Related: The most Instagrammable vegan beauty products on the market

Not interested in celebrity-led lines? Check out brands such as Beauty Without Cruelty and Tarte for a wide selection of vegan products. If you’re looking for lip balms, gloss and lipstick, try Clove + Hollow’s cruelty-free, vegan and PETA-certified cosmetics. The company offers a variety of lip products in a ton of vibrant colors. You can also check out Folly Fire for plenty of chic, vegan options from a cool indie brand.

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Three makeup brushes.

Beauty tools

Good brushes in various sizes are always needed. Look for eco-friendly makeup tools to go with your vegan makeup and you will certainly delight the environmentalists on your gift list. We suggest looking for bamboo-based brushes and companies like EcoTools, which uses recycled and renewable materials.

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Several nail polishes stacked together.

Nail polish

You may have heard of the “five-free” movement in the nail polish community, but if you haven’t, here’s the gist. Lots of nail polishes use chemicals that can be bad for you and the planet. Five-free nail polishes exclude five of the main offending agents, such as toluene, dibutyl phthalate (DBP), formaldehyde, formaldehyde resin and or camphor.

Brands such as Ella + Mila go the extra mile by being 17-free, vegan and eco-conscious. The company also offers nail care tools, so you can buy everything you need for a lovely, eco-friendly manicure.

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A perfume bottle, candle and bar of soap on a table.


Even perfume is being offered in vegan-approved, cruelty-free blends. Need some suggestions of good lines to try out? Ellis Brooklyn’s Rrose Eau De Parfum is 100% vegan and not tested on animals. You can also try out Quw’utsun’Made, a brand founded to help preserve the Coast Salish Nation’s traditional knowledge. It even offers its scents in soy wax candles!

Images via Ulta, EcoTools, Ella + Mila, Quw’utsun’Made and Pexels

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