With ocean habitats being degraded by plastic pollution and replaced with seawalls, more than half of the shoreline in Sydney, Australia, is now artificial. Scientists say that the amount of plastic waste in the ocean is so massive, removing it all simply isn’t possible. So, instead of hosting more beach clean-ups or tearing down seawalls, Volvo is taking a more modern, creative approach to the problem — a Living Seawall.
Volvo has teamed up with the Sydney Institute of Marine Science and Reef Design Lab to create the Living Seawall.
The Living Seawall is designed to recreate the structure of native mangrove trees and provide a habitat for marine life, according to the company’s website.
The automaker also claims that Living Seawall will aid biodiversity and keep the water clean by attracting filter-feeding organisms that can absorb and filter out pollutants such as heavy metals.
Volvo’s commitment to sustainability goes far beyond the Living Seawall and Volvo Ocean Race, a beach clean-up initiative, as the company is also in the process of removing all single-use plastics from offices, cafeterias and events and replacing them with sustainable, eco-friendly options by the end of the year.
It also has the goal of “putting 1 million electric cars on the road by 2025” and wants its manufacturing operations to be carbon neutral. Volvo says that when it designs its cars, reduction of environmental impact is a top priority.
The sales revenue from the Volvo V90 Cross Country is what funds the Volvo Ocean Race and Science Program, which measures ocean microplastics levels with sensors on boats.
Volvo said it will continue to support research and thrive with its “radical and divergent style of thinking” that isn’t just what the company focuses on, but rather what defines it.
Images via Volvo