The topic of how we produce food is commonplace and more relevant than ever. After all, the way we choose to grow produce affects waterways, soil and air, which in turn, affects each of us. When it comes to raising animals for meat, the stakes are even higher. Report after report doles out alarming numbers regarding pollution related to the practice. Plus, animal activists frequently remind us about how animals are treated when they are raised as food sources.

steak substitute and shallots in a cast iron skillet

The rise of fake meat

With all of this in mind, it’s no wonder that food scientists have been investing copious research and development time, money and energy into finding meat alternatives. Some have already been around for decades, while new alternatives are consistently hitting the market. Although beef replacements are the most common, you can find pork, chicken and even fish alternatives.

Related: Vegan and lab-grown meats predicted to take over meat market in 20 years

fake meat loaf on a gray plate with rosemary

Opinions on meat substitutes

So what do people actually think about this “fake meat” phenomenon? A research group called Piplsay posed the question nationwide in a January 2020 survey and received 31,909 responses from individuals aged 18 years and older. The results show an overwhelming interest in the products and an underwhelming satisfaction.

Specifically, 51% of Americans have tried meat substitute products at least once, a majority of which (53%) said they tried it because they were curious. Another 32% responded they tried it due to a concern for the environment or for their health. Others say they are trying to go vegan or vegetarian and were wondering if the meat substitute would satisfy the longing for meat (15%).

Why are people trying fake meat?

The results show there are a variety of reasons people try or continue to consume fake meat, none of which seem to be because they actually prefer the taste. In fact, out of 31,909 responses, fewer than 30% gave the products a thumbs up.

When it comes to health, the debate rages on to whether fake meat has anything to offer. Even though 27% felt fake meat was a healthy and eco-friendly alternative, a slightly larger 28% felt these meat alternatives can’t beat real meat. Another 20% suggest the products are highly processed, counterbalancing any potential benefits from avoiding meat. A quarter of the respondents said they didn’t know what to think of them.

Related: Beyond & Impossible alternative meats — are they healthier than the real thing?

The most popular brands for meat substitutes

When Piplsay asked people what brands they had tried, a group of big names were, not surprisingly, in the top five. Seven percent of respondents had tried Hormel, and another 7% tried Perdue brands. Impossible Foods is relatively new to the market, but at the time of this survey, 11% of respondents had tried it. Tyson garnered another 13%, and the most-frequently tried products are produced by Beyond Meat (15%). The type of meat substitute that people were interested in trying varied, too, with beef being the most popular at 38%. Chicken came in at 29%. There was a significant drop for pork at 18%, but it is a newer product to the market. Finally, fish swam in at just 15%.

Study demographics

One interesting result of the survey is that there didn’t seem to be a huge geographical discrepancy. The top three states where fake meat is consumed “quite often” are Washington (18%), South Dakota (20%) and Vermont (26%). These numbers don’t represent the populations as a whole, but rather the frequency of respondents who say they eat fake meat quite often, which is 12% of overall respondents. In contrast, 23% said they’ve had it once or twice and 16% admit they’ve only had it once.

Age is one category where the survey highlights fairly large differences. Millennials are by far the most likely to eat fake meat on a regular basis. Although only 16% of millennials eat fake meat regularly, that’s twice the reported number from baby boomers, at only 8%. Not only do millennials rank the highest for consuming the products, but their reason for doing so stands out as well. The report shows that 23% of millennials eat fake meat for health and environmental reasons, which is highest among the age groups. In contrast, the age group with the largest number of people saying they have no interest in even trying fake meat goes to the baby boomers, with 52% opposed to the idea.

soy chunks tossed into a sauce

The fake meat trend has room for improvement

All in all, the survey revealed that while many people are interested in trying, have tried or regularly consume meat alternatives, most people feel these products leave more to be desired in terms of flavor and healthful ingredients. Still, people seem to still eat many of these fake meats for betterment of the planet, and there is still plenty of room in the industry for existing and new brands to grow and innovate.

+ Piplsay

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