The black-and-white striped frock from H&M’s fall collection is definitely a stunner, but its price might come as a shock: $4.95. That means it costs less than a Grande Caramel Frappuccino at Starbucks and it’s cheaper than a six-piece Chicken McNuggets Value Meal at McDonalds. You could take that money to your local drugstore and still come up short on a $5.99 tube of Wet N’ Wild Shade Adjusting Foundation. At a time when the apparel industry is getting pummeled by ever-slimmer profit margins, the fast-fashion retailer’s move to lower its prices even further (think $20 trench coats) is stupefying. What will access to cheap, disposable clothing mean for the environment, however? We asked three designers—Howard Brown of Stewart and Brown, Eliza Starbuck of Bright Young Things, and Tara St. James of Study NY—for their thoughts.