Gallery: Aveda is Saving Oceans & Marine Life One Plastic Cap at a Time


Wondering how to turn all of those plastic bottle caps running rampant in your household into a green, planet saving endeavor? Well, lucky for you, and for marine life everywhere, Aveda has come up with an alternative solution for all of the un-recyclable rigid plastic caps that invade your medicine cabinets, refrigerators and kitchen drawers. The very same ubiquitous bottle-toppers pose a dangerous threat to oceans, birds and marine life when they are improperly disposed of and wind up in landfills or sent down storm drains. Aveda’s Caps Recycling Program will re-purpose these toxic plastics as a base for new packaging, in an effort to eliminate them from our oceans before it’s too late.

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  1. Carol Hasvold July 9, 2010 at 8:01 pm

    I have containers for frozen raspberries with the symbol 5 inside a triangle, would you accept these also? I understood that it was caps with symbol 5 that you are recycling – –
    Carol Hasvold
    Decorah, Iowa

  2. jplanet July 30, 2009 at 8:39 pm

    I teach kids how to create all kinds of percussion instruments using recycled, reused, & repurposed plastic & metal bottle caps… along with all kinds of other upcycled materials.

    Good work Aveda! Keep ’em out of the ocean!

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