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blackale.jpgDespite Google's corporate commitment to going green with their solar panels and carbon neutrality, it turns out their all-white search engine isn't the most energy efficient. In response to this, Heap Media, an Australian global online services company, launched Blackle - the black Google - as a more energy-efficient version of the white-colored Google that we all know and love. Blackle comes in response to a blog post in January written by Mark Ontkush, a frequent contributor to Treehugger, entitled "Black Google Would Save 750 Megawatt-hours a Year." The estimate is based on the difference in average watts it takes to display a white web page versus a black web page, essentially 74 to 59, and weighs it against how many times people "Google" something in a day (roughly 200 million hits).1
blackale2.jpgDespite Google's corporate commitment to going green with their solar panels and carbon neutrality, it turns out their all-white search engine isn't the most energy efficient. In response to this, Heap Media, an Australian global online services company, launched Blackle - the black Google - as a more energy-efficient version of the white-colored Google that we all know and love. Blackle comes in response to a blog post in January written by Mark Ontkush, a frequent contributor to Treehugger, entitled "Black Google Would Save 750 Megawatt-hours a Year." The estimate is based on the difference in average watts it takes to display a white web page versus a black web page, essentially 74 to 59, and weighs it against how many times people "Google" something in a day (roughly 200 million hits).2
