Gallery: Brazilian Fast-Food Chain Cuts Waste By Serving Up Burgers Wra...

Bob burger wrapped in edible paper.

A Brazilian fast-food chain has introduced a clever solution for customers tired of having to unwrap their hamburger before eating it: edible packaging. As part of a marketing campaign designed to position their burgers as literally irresistible and reduce paper waste headed for the landfill, a restaurant chain called “Bob’s” recently experimented with a burger wrapping made from edible paper. According to PSFK, the campaign was so successful that not a single customer threw away the wrappings, which meant a lot less trash to haul out to the dumpster.

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