Gallery: Carnival-Goers in Brazil Exchange Empty Beer Cans for a Free T...


Carnival in Rio de Janeiro is one of the world’s largest public celebrations, featuring nearly 2 million costumed party goers, an extravagant parade, and of course, lots of alcohol consumption. The creatives behind Ambev‘s Antarctica Beer saw an opportunity, and installed custom turnstiles during the event that allow people to “pay” with an empty beer can. Not only did this encourage over 1,000 people per hour to use public transit (instead of getting behind the wheel), it also helped a recycling NGO, to which all of the cans were donated. How cool would it be if all public transit could be paid for with recyclables?

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