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coke cardboard shelvingCompanies like Coca-Cola are constantly running new promotions, pushing new products and tapping into new markets. Unfortunately, with all their new initiatives comes continually changing store displays that are needed to keep the brand fresh. With the constant renewal and disposal, these temporary store display create a real waste management headache for retailers and the earth. To help remedy the problem, Coca-Cola is taking an unusual step by asking US retailers to give back the shelves that hold its products. In fact, Coca-Cola is now developing a family of 100% recyclable merchandise display racks for use in US grocery and convenience stores they've dubbed the GIVE IT BACK racks.1
coke cardboard shelvingCompanies like Coca-Cola are constantly running new promotions, pushing new products and tapping into new markets. Unfortunately, with all their new initiatives comes continually changing store displays that are needed to keep the brand fresh. With the constant renewal and disposal, these temporary store display create a real waste management headache for retailers and the earth. To help remedy the problem, Coca-Cola is taking an unusual step by asking US retailers to give back the shelves that hold its products. In fact, Coca-Cola is now developing a family of 100% recyclable merchandise display racks for use in US grocery and convenience stores they've dubbed the GIVE IT BACK racks.2
coke cardboard shelvingCompanies like Coca-Cola are constantly running new promotions, pushing new products and tapping into new markets. Unfortunately, with all their new initiatives comes continually changing store displays that are needed to keep the brand fresh. With the constant renewal and disposal, these temporary store display create a real waste management headache for retailers and the earth. To help remedy the problem, Coca-Cola is taking an unusual step by asking US retailers to give back the shelves that hold its products. In fact, Coca-Cola is now developing a family of 100% recyclable merchandise display racks for use in US grocery and convenience stores they've dubbed the GIVE IT BACK racks.3
