Gallery: Coca-Cola First In the Industry to Create Sustainable Shelving...


Companies like Coca-Cola are constantly running new promotions, pushing new products and tapping into new markets. Unfortunately, with all their new initiatives comes continually changing store displays that are needed to keep the brand fresh. With the constant renewal and disposal, these temporary store display create a real waste management headache for retailers and the earth. To help remedy the problem, Coca-Cola is taking an unusual step by asking US retailers to give back the shelves that hold its products. In fact, Coca-Cola is now developing a family of 100% recyclable merchandise display racks for use in US grocery and convenience stores they’ve dubbed the GIVE IT BACK racks.

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  1. hotmomgirl October 12, 2011 at 8:49 am

    will coca cola stayed on top or will it drop no will never know

  2. hotmomgirl October 12, 2011 at 8:37 am

    i love coca cola it is the best drink ever yahhhhhhhh

  3. lopezdesign4u April 15, 2011 at 2:34 pm

    What a Waste!

  4. lazyreader April 15, 2011 at 7:58 am

    Now all they have to do in terms of sustainability is give Bolivia it’s water back.

  5. stephanee April 14, 2011 at 9:43 pm

    What’s the big deal? This is nothing new nor nothing worthy of sustainability cheerleading. Lots of companies have 100% corrugate floor displays like this, ad industry standard for corrugate is at least 60% recycled content on average.

  6. caeman April 14, 2011 at 2:37 pm

    Question: Shouldn’t the store re-use its existing product shelves and thus, save a few trees from being turned into cardboard?

  7. caeman April 14, 2011 at 2:20 pm

    Warm coke? Who buys warm bottles of Coke? Talk about nasty!

  8. treefitty April 14, 2011 at 1:46 pm

    This is great. I really hope Coca-Cola goes even further in its waste-elimination efforts. Next step: discontinue Coca-Cola.

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