Lucy Wang

Coca-Cola Launches "Natural, Healthy" Coca-Cola Life Soda

by , 08/20/13

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Coca-Cola has launched a new “natural” and “healthy” soda line called Coca-Cola Life. Starting with a market test drive in Argentina this June, the soda company swapped out their iconic red color for a green sleeve and created a low-calorie and naturally sweetened drink that’s marketed as clean, fresh and natural. But are we really supposed to believe that Coca-Cola has gone green?

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In an effort to follow consumer demand for environmentally friendly products, Coca-Cola Life was created as a natural and healthier alternative to regular Coke, with a 60% reduction in calories.

The key to Coca-Cola Life is the formula’s new blend of sugar and the no-calorie natural sweetener stevia, which is extracted from plants native to South America. And according to NPR’s Bob Mondello, even with the substantial caloric reduction, Coca-Cola Life tastes almost the same, if not a bit sweeter than regular Coke.

For the final green touch, the stevia-sweetened soda is sold in Coca-Cola’s “PlantBottle,” a fully recyclable bottle composed of 30% vegetable fiber.

But is Coca-Cola Life truly a sustainable product? Critics of PlantBottle say the product is misleading: bottle production requires excessive amounts of water and by creating a non-biodegradable product, Coca-Cola only exacerbates the landfill problem.

But although Coca-Cola Life might not be an ideal solution, it does show the company making an interesting attempt. Coca-Cola’s decisions are swayed by market demand and if consumers stay educated, critical and vocal, they have the purchasing power to demand more environmentally wholesome products. Whether or not Coca-Cola actually knows what such a thing is, is another matter.

Via Treehugger

+ Coca-Cola Life

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10 Comments

  1. nbrenner August 26, 2013 at 5:05 pm

    And for Eletruk, Stevia products are already being sold in the US. I’ve had some of the “low cal” orange juices. Not quite as good as simply cutting down your OJ with water in my opinion, but did taste a bit more like a sweetener than they would lead you to believe.

  2. Julian Jares August 26, 2013 at 2:25 pm

    It has the exact same flavour as coca cola zero (which I think uses sucralosa as sweetener) but a lot more calories. A waste of time in my book.

  3. nbrenner August 26, 2013 at 11:55 am

    I would love to try this. I don’t handle the sweetener used in the Zero or 10 products very well (although normal diet coke/pepsi I handle fine). Have often asked why it has to be 140 calories or zero. Why can’t there be something that just reduces the amount of sugar somewhere in-between? Sounds like this could be the middle-man I was looking for.

  4. brownlace August 24, 2013 at 1:09 pm

    We’ll see…

  5. Eletruk August 22, 2013 at 1:25 pm

    Probably can’t sell it in USA, because Stevia isn’t classified as a sweetener.
    And of course you can argue that sugar is natural too, assuming it’s cane or beet sugar. HFCS is not sugar, and even FDA says it ain’t.

  6. Julie Bunn August 22, 2013 at 4:47 am

    I bet this won’t be launched in the USA, wanna bet??? COKE IS POISON!!!!! GMO sugar, Aspartame is TOXIC!

  7. Shannan DS August 21, 2013 at 6:15 pm

    What the heck is wrong with bottling in glass again….and doing away with plastic everywhere.

  8. LowCarbeDiem August 21, 2013 at 7:57 am

    “Coca-Cola Life tastes almost the same, if not a bit sweeter than regular Coke.” How is promoting sugar healthy?

  9. Avarana Avarana August 20, 2013 at 6:10 pm

    Guess old habits die hard, but if a big company as CocaCola can take a small step, maybe others will follow and even go further.

  10. Lex Talionis August 20, 2013 at 10:45 am

    Horrible flavour!
    Lex from Buenos Aires, Argentina

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