Gallery: Coca-Cola Sends SodaStream Cease-And-Desist Letter Over Displa...

 

Beverage giant Coca-Cola has sent a cease-and-desist letter to Israel-based company SodaStream over their marketing campaign known as The Cage. The exhibit features waste cans and bottles that SodaStream employees have collected from dump sites and placed in a giant cage. It aims to show how many bottles and cans a family uses over the course of either three or five years and encourages people to make their own soda (using SodaStream, of course).

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