Designer Andrew Kim has created a new Eco Coke concept bottle that minimizes the packaging’s environmental footprint while maximizing its efficiency. The square bottles are more collapsible, fit tightly with other bottles for efficient shipping and stocking, and are made from sugar based bioplastic.
Kim claims that the new design has the potential to eliminate the carbon footprint of shipping 320 million bottles a year. The collapsible design would also, perhaps, make it more conducive to recycling. Any measures to help the feeble 27% recycling rate for plastic bottles would be greatly appreciated by our landfills and oceans.
Coke may not be made with sustainably farmed corn yet, but if they pick up this new design they would certainly be turning some heads, doing some good, and saving some serious shipping costs.
Via Packaging World