Gallery: Design Website Groopti Unveils Museum Quality Cardboard Furnit...

Their model is only to produce pieces after they are ordered, so there is never any wasted stock. This on-demand model is made possible by partnerships the group has to share shipping space across the waters. For Groopti, that main goal is not about getting as much product built in order to return revenue. Wihlborg told Inhabitat that it is "not about selling furniture. Its about helping people." We discussed with the Groopti team how there are plenty of websites that empower designer to share their portfolio, and there are sites like Kickstarter that will let you fundraise to make good ideas reality. There are even micro on-demand manufacturers for furniture like Made in the UK, but Groopti is the only source available that partners with designers to "share their ideas, build their personal brand, increase visibility, and get their designs made."

Check back next week to see more extraordinary cardboard furniture unveiled next week from Groopti!


+Jessica Bogart

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  1. Lea Bogdan January 22, 2012 at 7:29 pm

    Hi Domerie! Great comment. I also love Gehry’s cardboard works. The original Wiggle chair is not easy to find these days, but we did run a feature on it a while back that compared the original to fast followers

    Although we have to pay homage to the masters like Ghery, what is nice about Groopti offering is that they have the added twist of a young designer’s perspective, and they half the price of the classics.

    But anyway, good point that you can’t talk about cardboard furniture without acknowledging that Ghery should get a lot of credit for introducing it to the world!

  2. domerie January 11, 2012 at 1:47 pm

    I love the sustainabilty and recycled feel of this style of cardboard furniture. I think the designer(s) should tip their hats to Frank Gehry who came up with this idea back in the early 70’s.

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