ART
Olivia Chen

Deceiving Eco Art: Is This One Huge Bus or Fifty Cars?

by , 02/08/11
filed under: Art

car carbon emissions, eco activism, eco advertising, environmental advertising campaign, green advertising campaign, public transportation, eco advertising campaign, flygbussarna coach, acne advertising, coach bus stockholm

Swedish advertising company, Acne, put together a rather eye-catching advertising campaign for Flygbussarna, an airport coach bus service, to inspire individual car drivers to take the coach bus instead. An installation made up of 50 wrecked cars resembling a Flygbussarna coach bus was placed next to the highway leading to the Swedish airport. Acne used 50 cars to emphasize that a coach bus can seat up to 50 people whereas, on average, an individual car has only 1.2 people. Consider that with the fact that a coach bus releases no more carbon than 4 cars. The campaign also included a website where visitors could watch cars whizz past the installation. The website tracked the number of cars that drove by and how much carbon could have been saved if those drivers had taken a bus instead.

+ Acne

+ Flygbussarna

via gizmodo

car carbon emissions, eco activism, eco advertising, environmental advertising campaign, green advertising campaign, public transportation, eco advertising campaign, flygbussarna coach, acne advertising, coach bus stockholm

car carbon emissions, eco activism, eco advertising, environmental advertising campaign, green advertising campaign, public transportation, eco advertising campaign, flygbussarna coach, acne advertising, coach bus stockholm

car carbon emissions, eco activism, eco advertising, environmental advertising campaign, green advertising campaign, public transportation, eco advertising campaign, flygbussarna coach, acne advertising, coach bus stockholm

car carbon emissions, eco activism, eco advertising, environmental advertising campaign, green advertising campaign, public transportation, eco advertising campaign, flygbussarna coach, acne advertising, coach bus stockholm

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4 Comments

  1. AverageJoe73 May 8, 2009 at 4:33 am

    @Slac… Last Year they made an ad that says they drive on eco fuel.. their ads say that you could drink that fuel… So its not a diesel generator.

  2. slac May 5, 2009 at 6:39 am

    The ironic thing is that there is a huge diesel generator in a container behind the buss to power the lights at night. I am sure they could have a more eco solution.

  3. d716ag May 2, 2009 at 7:36 pm

    average car as 1.2 people and average bus has how many people? (definitely not 50 and sometimes it runs empty), is if you want advertising to be effective please make it truthful.

  4. kapauldo May 2, 2009 at 6:34 pm

    (linkback) Cool or Lame? ECO ART/ADVERTISING: 50 Cars or 1 Bus? [VOTE] – http://www.pikk.com/72600

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