Swedish advertising company, Acne, put together a rather eye-catching advertising campaign for Flygbussarna, an airport coach bus service, to inspire individual car drivers to take the coach bus instead. An installation made up of 50 wrecked cars resembling a Flygbussarna coach bus was placed next to the highway leading to the Swedish airport. Acne used 50 cars to emphasize that a coach bus can seat up to 50 people whereas, on average, an individual car has only 1.2 people. Consider that with the fact that a coach bus releases no more carbon than 4 cars. The campaign also included a website where visitors could watch cars whizz past the installation. The website tracked the number of cars that drove by and how much carbon could have been saved if those drivers had taken a bus instead.
(linkback) Cool or Lame? ECO ART/ADVERTISING: 50 Cars or 1 Bus? [VOTE] – http://www.pikk.com/72600
average car as 1.2 people and average bus has how many people? (definitely not 50 and sometimes it runs empty), is if you want advertising to be effective please make it truthful.
The ironic thing is that there is a huge diesel generator in a container behind the buss to power the lights at night. I am sure they could have a more eco solution.
@Slac… Last Year they made an ad that says they drive on eco fuel.. their ads say that you could drink that fuel… So its not a diesel generator.