Gallery: Electrolux Unveils “Vacs From the Sea” Made From Plastic Waste

 
Here is the model representing the Baltic Sea alongside the front panel in production stage.

Electrolux is a home appliance manufacturer and a large consumer of plastics, many of which are not recycled — but they’d like to change that. They claim that there is not enough quality recycled plastic available for them to utilize in their products, so they launched their campaign, Vacs from the Sea, to help bring about change in the industry. In conjunction with the Vacs from the Sea initiative, Electrolux has also released a new green vacuum, the Electrolux Ultra One Green-model, which uses 70% recycled plastic for the body of the vacuum.

The other half of the campaign is to help raise more awareness about the amount of plastic in our oceans, so they sponsored five teams of divers and collectors to the North Sea, Indian Ocean, Mediterranean Sea, the Pacific Ocean, and the Baltic Sea to collect plastic trash. A large assortment of plastic trash was sorted and crafted to create the front plastic panel of a limited edition of the Ultra One Green vacuums, which utilize the same chassis, engine, and bag compartment and operate exactly the same. The plastic casing on each vacuum represents the ocean from which it was collected.

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5 Comments

  1. ingoratsdorf October 31, 2010 at 4:39 am

    @geva: – raising awareness and marketing are too separate things too.
    Raising awareness can be done differently, in a productive and positive manner, ie, using 100% recycled plastic, using PLA plastic, introducing a takeback or swap-for-new scheme, …. whatever. And THEN do some good marketing with that one. But instead we continue being sold cheap vacs that will be tossed after a short while because some tiny plastic piece broke somewhere and the whole thing goes to landfill. Nobody usually even bothers to disassemble it or reuse parts. And it’s mostly not designed for being reused anyway.
    Why can’t we make things that can be repaired instead of tossed? Repaired for a price less than a new one. That’s how it was for the whole of mankind’s history until a few decades ago.
    I guess we have to generally think about the way we manufacture and distribute things.

  2. geva October 30, 2010 at 6:56 am

    @ingoratsdorf – there was obviously an excessive amount of energy consumed for this project… the point is raising awareness globally. If they had said “made from plastic we found within our local area” the message and the impact that it would make on people would simply not be the same. Raising awareness, and being sustainable are not the same thing.

  3. Milieunet October 28, 2010 at 5:07 pm

    Great work. Here is a nice video http://bit.ly/angMo4

  4. ansel October 27, 2010 at 3:28 pm

    Great idea!

    Getting people to think about all that plastic without being browbeaten or shamed is important. Getting people to change their habits is harder.

    Kudos to you!

  5. ingoratsdorf October 27, 2010 at 3:04 pm

    Nice marketing gag. Clever really.
    But how much energy and fuel went into this exercise? How much petrol spent for travel, why using purpose made buckets and bags (from virgin plastic) to collect the rubbish to then use UP to 70% (could be less – it’s just a max.) to manufacture new stuff for collectors.
    It still does not solve the issue of having the rubbish in the oceans in the first place.
    Why are we chucking and tossing it in there in the first place?

    Whether this type of marketing will really change the world or just the companies revenue – time will tell.

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