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Clever Little Bag: Fuseproject and PUMA Revolutionize the Shoe Box!
To kick off an ambitious long-term sustainability plan to reduce its carbon emissions and waste, athletic wear company PUMA has teamed up with world-renowned industrial designer Yves Behar and fuseproject to redesign the shoe box as we know it and set a new industry standard for both packaging and distribution. After 21 months, 2,000 ideas and 40 plus packaging prototypes, this dream team decided to get rid of the box altogether and have introduced to the world a newer, greener way to ship shoes – “Clever Little Bag.”
PUMa ships tens of millions of shoes every year, and with the Clever Little Bag, water, energy and diesel consumption on the manufacturing level alone will be reduced by more then 60% annually. What that breaks down to is 20 million Megajoules of electricity saved, approximately 8,500 tons less paper consumed, 1 million liters less fuel oil used and 1 million liters of water conserved. As for transport, the Clever Little Bag will save 500,000 liters of diesel, and by replacing the evil retail shopping bag the difference in weight will save almost 275 tons of plastic. With these kinds of numbers in play it’s not hard to see how this new approach to the packaging and distribution of shoes could easily revolutionize the industry.
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