Gallery: Green Design Predictions for 2013
Customers today look for great design. From fashion and electronics, to housewares and automobiles, customers have come to expect products that not only deliver the functionality and quality but also the style, personalization and in most cases, a designer label - without the designer price tag. Customers look for a sense of premium that is attainable. That’s true for automotive design as well: customers develop an emotional bond with their vehicle and the design inspires that bond. Everyone wants to feel like they are doing the right thing when they make a purchase. Being eco-friendly doesn’t mean you have to compromise on good looks, and that will be evident across all industries, including automotive.
Bill McKibben Environmentalist, Green Journalist, President and Co-Founder of 350.org
I think there’s actually a chance 2013 will be a significant year in climate history — the year when the planet’s leaders actually ran out of excuses for their inaction. We’re seeing record temperatures, record melting, record storms, record everything: it’s clearly not the same world we thought it was even a few years ago. But we’re also finally seeing record dissent. In the U.S. for instance, students on more than 190 campuses are fighting to demand the divestment of stocks in fossil fuel companies. They’ve peeled back the layers of the onion — they’re not demanding new lightbulbs, they’re demanding systemic changes in the balance of power, trying to weaken the forces of the radical status quo, the ones systematically altering the chemistry of the atmosphere.
It’s a hard fight, of course, because those forces are led by the richest industry on earth — the oil, coal, and gas tycoons. So I don’t predict the outcome. Only that the choice for the powerful is going to get harder almost by the week, if we keep building the movements we need to build. We’re not as powerful as Exxon yet, but we’re closer than we used to be, which is the only good news I can think of.