Gallery: Green Design Predictions for 2013

J Mays Group Vice President of Global Design, Chief Creative Officer at Ford Motors Customers today look for great design. From fashion and electronics, to housewares and automobiles, customers have come to expect products that not only deliver the functionality
 
J Mays Group Vice President of Global Design, Chief Creative Officer at Ford Motors

Customers today look for great design. From fashion and electronics, to housewares and automobiles, customers have come to expect products that not only deliver the functionality and quality but also the style, personalization and in most cases, a designer label - without the designer price tag. Customers look for a sense of premium that is attainable. That’s true for automotive design as well: customers develop an emotional bond with their vehicle and the design inspires that bond. Everyone wants to feel like they are doing the right thing when they make a purchase. Being eco-friendly doesn’t mean you have to compromise on good looks, and that will be evident across all industries, including automotive.

Bill McKibben Environmentalist, Green Journalist, President and Co-Founder of 350.org

I think there’s actually a chance 2013 will be a significant year in climate history — the year when the planet’s leaders actually ran out of excuses for their inaction. We’re seeing record temperatures, record melting, record storms, record everything: it’s clearly not the same world we thought it was even a few years ago. But we’re also finally seeing record dissent. In the U.S. for instance, students on more than 190 campuses are fighting to demand the divestment of stocks in fossil fuel companies. They’ve peeled back the layers of the onion — they’re not demanding new lightbulbs, they’re demanding systemic changes in the balance of power, trying to weaken the forces of the radical status quo, the ones systematically altering the chemistry of the atmosphere.

It’s a hard fight, of course, because those forces are led by the richest industry on earth — the oil, coal, and gas tycoons. So I don’t predict the outcome. Only that the choice for the powerful is going to get harder almost by the week, if we keep building the movements we need to build. We’re not as powerful as Exxon yet, but we’re closer than we used to be, which is the only good news I can think of.

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2 Comments

  1. triffids January 8, 2013 at 1:54 pm

    I enjoyed the predictions but there is a huge component missing. There seem to be no predictions that include addressing the biggest green thing – the existing plants and biodiversity and design that includes enhancing or protecting this biodiversity. The closest to even mentioning the word plant is the prediction by Ferry and Monoian concerning pre-industrial (low energy) ideas. Perhaps 2013 will not see the recognition that all life needs plants and that is why this basic green sustainability component is not listed.

  2. report from the heartland January 3, 2013 at 2:11 pm

    Someone has to start evaluating everything by embodied energy and the impact on wildlife, plant and animal. A \”recycled\” material here, a bike there: nice, but unless we are made to pay the true cost of the way we live bye-bye birdies… and us.

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