Gallery: Green Design Predictions for 2013
My greatest hope for the future is that the environmental movement continues to grow to address the many socio-economic issues that plague our world today. I hope that as design culture continues to permeate into the collective consumer conscious, those companies at the crossroads of design and the mass market are able to educate consumers about the impact that their choices have on the direction of business and manufacturing practices around the world. Green is a powerful word that encompasses elements that go beyond recycling and energy efficiency. The human life on this earth should be cared for as much as the earth itself. These are not solely environmental, social, religious or political issues, they are issues of humanity in its most basic and pure form.
Bill McKibben Environmentalist, Green Journalist, President and Co-Founder of 350.org
I think there’s actually a chance 2013 will be a significant year in climate history — the year when the planet’s leaders actually ran out of excuses for their inaction. We’re seeing record temperatures, record melting, record storms, record everything: it’s clearly not the same world we thought it was even a few years ago. But we’re also finally seeing record dissent. In the U.S. for instance, students on more than 190 campuses are fighting to demand the divestment of stocks in fossil fuel companies. They’ve peeled back the layers of the onion — they’re not demanding new lightbulbs, they’re demanding systemic changes in the balance of power, trying to weaken the forces of the radical status quo, the ones systematically altering the chemistry of the atmosphere.
It’s a hard fight, of course, because those forces are led by the richest industry on earth — the oil, coal, and gas tycoons. So I don’t predict the outcome. Only that the choice for the powerful is going to get harder almost by the week, if we keep building the movements we need to build. We’re not as powerful as Exxon yet, but we’re closer than we used to be, which is the only good news I can think of.