Gallery: Hey Starbucks! Inhabitat Has An Idea For You…

 

Dear Starbucks, we love your new-and-improved-no-spill-stainless-steel-reusable coffee mug. However, we would like to offer you a bit of advice from the Inhabiteam. We think you could take this holiday gift to the next level by incorporating a built-in barcode into your beautiful reusable mugs that would function like a pre-paid gift card. Picture this: Starbucks guests love gift cards, especially during this festive season. As strong supporters of your endeavors to go 100% reusable or recyclable by 2015, we think this fresh, innovative element could truly boost the sales of your reusable travel mugs and moreover, influence a change in your clients’ lifestyles. If you want to use your gift card money, you have to bring your reusable mug! This could transform many of our daily routines – which is what really needs to happen to reduce the number of cups generated as waste every day.

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6 Comments

  1. bolerg December 9, 2010 at 10:34 pm

    I worked at a starbucks and unfortunately the barcode scanners are not tied into the payment system. in order to pay for something you either have to swipe it or pay with cash. Fine idea just not practical for starbucks. they would have to hire someone to re-write a bunch of code and I personally just dont see that happening.

  2. eakspeasy December 8, 2010 at 11:41 am

    Starbucks should also eliminate the branding on their disposable cups and wraps, thereby eliminating the status symbol and making this process easier. Have some branded reusables available for the die-hards who need the validation of total strangers.

  3. surfin gramma December 8, 2010 at 11:28 am

    I have been using a Starbucks reusable cup for 7 years and get a discount for it every time! There are so many available everyone should be using them.

  4. chrissimmons December 8, 2010 at 10:20 am

    The idea of the “National bring your own cup day” works. I live in Taiwan, a country where every street has a walk up “tea shop” that sells all kinds of teas, juices, and other drinks. They are very popular and create all kinds of waste. My buddy approached some of the chains and suggested that if the customer brings the same sized cup they should get a discount of say 5% or something. Everyone he approached agreed to do it everyday from then on. People in this country also bring their own containers to restaurants for take-out as well.

  5. Jill Fehrenbacher December 7, 2010 at 11:06 pm

    Great idea Kestrel – I love it!!!

  6. anneawong December 7, 2010 at 5:45 pm

    How about this: Starbucks has a national “Bring Your Own Cup” day where you get a discount for byoc? Also a good way to move some merch from those shelves that never get touched

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