Gallery: Ikea Announces Plans to Build Over 100 Budget Design Hotels in...

 

Ikea is already well known for its affordable and stylish home furnishings, but now the retail giant has set its sights on the budget hotel market. The world’s largest furniture retailer, based in Sweden, recently announced that it intends to build at least 100 hotels throughout Europe. Capitalizing on its bargain style reputation, Ikea calls the developments “budget design” and intends to bring the boutique hotel experience to travelers at a more wallet-friendly price.

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