INTERVIEW: Rob Peterson Of Chevy Talks Volt Production Shutdown, Reveals High Customer Satisfaction

by , 04/02/12

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“Our objective is to build vehicles to meet demand rather than building vehicles and forcing a different type of demand curve. It is really important for people to understand that the Volt is a vanguard in the introduction of electric vehicles,” Peterson told us. With every new introduction of technology or a change in lifestyle, one has to expect bumps in the road. It can’t all be smooth sailing. One thing that has been smooth, however, is customer satisfaction with the Volt. Peterson told us that in a recent Consumer Reports survey 93% of Chevy Volt owners said they were “very satisfied” with their vehicle.

“It is a fun to drive car. There’s lots of technology in it. Everyone’s buying behavior is slightly different, some want performance some want technology,” Peterson explained. “Across the board they love this vehicle for a whole slew of different things. While there are people out there that want to see things happen faster, they say there are challenges that exist in the marketplace. What we have going for us is that we have a product that is outstanding and a customer base that is enthused with the vehicle.” When we asked him what he’d tell a person thinking about buying a Chevy Volt he said he’d, “tell someone to step up to a Volt owner and ask what they like about their car. It won’t be a quick conversation.”

He also explained that though the Volt is seen as already having been a failure, Chevrolet has only had Volt sales open in all fifty states for barely two and a half months. That’s not enough time to really test the waters and Peterson believes that after they right their inventory with demand, they’ll be off and running again. Interestingly though, they aren’t just banking on the Volt to carry them through this new fuel-efficient revolution. They’re actually using a lot of the technology that makes the Volt so special in their other models. “We are starting to see dividends from this advanced vehicle finding its way into other vehicles. While we are racing up the adoption curve in the market with the Volt, behind the scenes we are leveraging the technology in other vehicles to provide other customers with more fuel efficient options.”

+ Chevy Volt

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