Geoff: Finally, you mentioned mayors earlier. How has your experience been with other political leaders, at different levels of government?
: It’s actually gone quite well – the mayors are highly interested and motivated. I was in Washington yesterday, actually, talking to Senators and to members of Congress about getting federal support. That would mean having federal buildings lead the way – because the federal government does quite a lot of building – probably about 3% of total construction – and we’re asking for all federally-funded buildings to meet the Challenge targets. We’re also asking for incentives to help meet these targets, until everyone gets up to speed. In some cases there are costs involved, so if you provide incentives you can help accelerate the adoption of the Challenge – so the quicker we get incentives into place, the better. But there’s now a lot of interest on Capitol Hill for what we’re talking about.
Geoff: Is that because of the elections this past November?
: It is. We just don’t have that much time left. We really have to work absolutely as hard as we can right now to get things done. We need everyone – I mean everyone – really pulling in the same direction, and not getting discouraged. You can make things happen. Everyone has a role in making things happen. I can’t emphasize this enough: we need everyone. It’s the people who respond to the situation that will make it happen – and that’s who we’re looking to reach.
This is doable. It’s a doable job, and I think all the pieces are known; we understand them – we know what needs to be done. We only have to do it now. We now know exactly where we need to be; we know what the reductions are; we know how to get them; we know where to go for the incentives – we just have to make it happen. The time for small, incremental changes has passed. This is not a top-down action; that’s too slow. This change has to come from across the universities, the industries, and the entire political spectrum.