Gallery: INTERVIEW: Panasonic’s Haruyuki Ishio Gives Us the Inside Scoo...

In May, we were intrigued to learn that a futuristic eco-city was being planned for Fujisawa, Japan and last week we had the opportunity to speak with one of the people at the heart of this ambitious undertaking, Panasonic's Corporate Division for Promoting
 
In May, we were intrigued to learn that a futuristic eco-city was being planned for Fujisawa, Japan and last week we had the opportunity to speak with one of the people at the heart of this ambitious undertaking, Panasonic's Corporate Division for Promoting Energy Solution Business Director Haruyuki Ishio. Prior to now, there had been a lot of buzz about Fujisawa Sustainable Smart Town, but very little available details, so we were excited to ask Mr. Ishio the questions on everyone's mind: How will the houses be powered? How much will they cost? Has anyone purchased any of the homes yet? Read on for Mr. Ishio's answers and ask any questions you might have of your own in the comments - we will pass them onto him and hopefully get responses for you!

INHABITAT: Can you tell us a little bit about Fujisawa SST and what Panasonic is hoping to accomplish with this new endeavor?

Mr. Ishio: From the business perspective, our Fujisawa Sustainable Smart Town plan is about Panasonic showing in a very visible way the company’s comprehensive solutions capabilities (for private homes, multi-family dwellings and facilities) in a real town setting, while establishing new business models for our energy solutions businesses.

INHABITAT: When and why did Panasonic decide to create the smart town? Was it related to the disasters of last year?

Mr. Ishio: In the beginning of 2007, Panasonic started to consult with Fujisawa City about how Panasonic could utilize the vacant land after we stopped production in our plants there. Fujisawa City focused on being an “Ecology-Oriented Town” in its city development strategy, while Panasonic has set its focus on becoming the “Number 1 Green Innovations Company in the Electronics Industry by 2018″. With similar overall aims in mind, Fujisawa City and Panasonic agreed to use the cleared land to contribute to society in terms of ecology.

Fujisawa SST was planned before the massive earthquake that hit Japan on March 11, 2011, so the earthquake damage was not the direct reason for Panasonic to start this project. But the earthquake put the Fujisawa SST project into sharper perspective, making it evident how much safer and more sustainable such a community could be in an emergency.

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1 Comment

  1. SANUDIYA WILLIE December 10, 2011 at 4:09 am

    it’s interesting to here such information which leads to sustainable development.

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