Gallery: INTERVIEW: Yves Behar Talks to Us About Sustainable Product De...

 

The designer behind the One Laptop Per Child Project, Yves Behar is truly a world-class designer, balancing aesthetics, function, and socially-based initiatives. Founder and principal designer of FuseProject, he also happens to be the Chair of the Industrial Design Department at San Francisco’s California College of the Arts. Recently, he facilitated a design studio in which Industrial Design students partnered with South Korean cell phone manufacturer Pantech to design new cell-phone models, taking on the future of mobile communications and addressing the idea of emotional networking. I had a chance to speak to Yves about the studio, sustainability, and more…

Seth Murray’s Flirt phone for Pantech, whose graphics play on the sensory aspects of flirting

Piper: We’ve heard you approach the design of objects as if “telling a story”, what is the story behind CCA’s recent studiowork with Pantech?

Yves: My approach at fuseproject fuses products and storytelling, and it is about our need for more than just products: we look for experiences. That said, it is an individual designer’s responsibility, or in this case the design student’s, to create a story around their product. The Pantech assignment was about looking for the cellphone beyond the one on one connection: about how we will connect to multiple people, a personal community or a global community.

Piper: How have you addressed sustainability in this studio, and, as head of CCA’s ID Dept., how are you addressing the environmental impact of consumer products?

Yves: At CCA, sustainability has been part of the curriculum for many years. Whether it is about material and processes selection in Material and Methods classes, assignments about material re-use (trash to cash), or how design is a part of new green business (we are defining a new course in Green Entrepreneurship). In studio design classes, sustainability is a tool in the designer toolbox: better products are simply healthier to individuals and the planet too.

Piper: With your Leaf LED lamp design and The One Laptop Per Child project you’ve clearly expressed an interest in socially responsibility and “giving back to the planet”. However, these themes don’t run through all your work, but rather seem particular to each individual project. Based on your experiences with these two designs – one dealing specifically with social responsibility and the other with environmental responsibility – how do you view the emerging “sustainable design” movement?

Yves: Every single project we currently work on has an element of sustainability and/or social responsibility, this is very different from even 2-3 years ago. What has been very interesting is that traditionally a green message was easier to build into smaller start-up style projects, but today we are working on large corporate efforts where design and sustainability are central to the problem at hand. Some of the changes we can make as designers on mainstream consumption products have a great impact because of the shear scale these products are manufactured in.

I do think that design has many creative answers to current challenges, and many different tools exist to sustainability. So the key is for designers to use the many different avenues to affect true change.

Piper: You seem to have a sensitivity to the human emotion with each of your designs- do you see any connections between user experience and the growing consumer concern for environmental impact?

Yves: Absolutely, as I often say “if it is not ethical, it cannot be beautiful”, the idea extends to emotion and an environmental mindset.

Piper: How do you choose the materials you use with each product?

Yves: As designers we always have one foot in our client’s culture, and the other as consumer advocate: the criteria for materials is about consumer health and the environment, as well as practical concerns. We always have an eye on the latest materials, whether it is using less of it, or introducing new formulations.

Piper: What would make it easier for you as a designer and innovator, to make things more sustainable?

Yves: The biggest challenge is existing facilities, standards and processes: all this legacy is expensive to change. So convincing clients of investing in new technologies and production methods is where a lot of the work is. + CCA Industrial Design + FuseProject

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4 Comments

  1. mod*mom June 10, 2007 at 10:04 pm

    i wish they’d make my vw beetle a hybrid. it’s sooooo cute.
    i’m going to link this post + write about the laptop on my new freelance job blog droolicious.com

  2. csven June 9, 2007 at 3:04 pm

    I agree with Stiven.

    Recently I heard Behar make this comment in a video interview: “Can somebody design a better-looking hybrid car? Please. Cause I love the technology but I’m not gonna get into one yet.”

    When superficiality trumps sustainability, something is wrong imo.

  3. Stiven Kerestegian June 9, 2007 at 1:36 pm

    I admire Negroponte and MIT for their vision and persistence, but the jury is still out on the actual effectiveness of the OLPC project. X crossing our fingers X

    On the other hand, Behar’s leaf lamp is exactly the type of “green” product that does more harm than good by taking the spotlight away from real sustainable design solutions as the best references from the design community. What is the point of making a lamp that uses less energy and is highly recyclable if it cost $600 and no one can afford it? What kind of green impact is that? Who is ever going to recycle this lamp? Is this the best that the current industrial design poster-child and head of the most eco-oriented design school can do?

    Along with the fame and money should come the “role model” responsibility to lead in not just ethical design practices which should be expected, but also in actual sustainable design practices which is a much more challenging task thus appropriate for a designers with Behar’s resources and influence.

    …great article by Jeremy Faludi on WC http://www.worldchanging.com/archives//006455.html

    If the design community is comfortable with the Leaf as one of our best examples of green design, then as a profession, we are not well positioned to lead as Sterling’s viridian design movement suggests.

  4. Harry Martinian June 8, 2007 at 2:08 pm

    Truly the biggest challenge has little to do with facility, standatrds and processes. It is not even the expense to change. In fact it is very desirable to change when the change that is recommended is truly a sustainable innovation. There are dollars in economy and good design, right? Convincing clients is not the problem either.

    The marketplace will push the manufactuers to do what is in accord with what is sustainable once people live in accord with the laws of nature more. Their own preferences will shape the market and eventually the world. This is a market place solution fueled by the rise in collective consciousness. It is raising the collective consciousness of society that will be the basis for the groundswell of demand.

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