Gallery: IS IT GREEN?: FIJI Bottled Water


Bottled water is anathema to many hardcore environmentalists. Taking water from the land and sky, putting it into containers made from oil, and shipping it around the world defies core eco-friendly values in many ways. Yet premium bottled water producer FIJI Water is aggressively marketing itself as green. You may have seen ads with the slogan “Our Promise, Our Progress” or “Every drop is green” and images of a bottle of FIJI Water next to a big green earth. On the bottle itself, the iconic hibiscus flower is now joined by a prominent green water droplet, and the back of the bottle invites you to visit to find out more about the environmental impact of the water you’re drinking.

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  1. snowwhite November 24, 2014 at 10:09 pm

    I Don\\\’t know about you but I\\\’m dam thankful for bottled water, and Fiji water taste the best, why am I so thankful, I\\\’m at work 24/7 330 days a year. Yep you guessed it I don\\\’t have tap water. I don\\\’t have running water, something I miss something fierce, and in warmer weather my hair even gets drench\\\’d with it, softens it gets rid of frisis without using harsh hair products like moose\\\’s.even tho I use dove. When I stuck up on supplies I speed at least fifty just on water. Doesn\\\’t last long enough but buying it at a walmart helps keep price down.
    I don\\\’t think folks buy bottled water cuz they want to clog up the earth with plastic, I think alot of folks don\\\’t trust our water supply source, and besides we have a shortage on water, just ask Californian\\\’s they are in a serious drought. Some towns like Montague ca parts near lake hughs, there water is trucked in. Town\\\’s up in the weavervile ca area wells are drying up too, tho there\\\’s creeks running thru there backyards. Some places bottled water is cheaper then tap water. They also don\\\’t wish to use there own resources up. Even Texas had server water drought issue\\\’s. Folks are recycling, trust me I haul all kinds of stuff from Bubble Wrap to pharmaceutical\\\’s to toys and food, recycled materials, everything from A to Z, yeah i\\\’m a truck driver, I love my Fiji water. Taste better then smart water. And those cheap plastic bottles allow toxicity into the water, plus they smash in transit, trailer\\\’ s get flooded and water destroy\\\’s the food that is also hauled to the stores in the same trailer, load\\\’s are lost. All becuz those cheap plastic bottles get smushed

  2. fredLA October 9, 2010 at 1:08 am

    Our family drinks bottled water exclusively. We tried filters on tap water but we only use that for cooking. It still gets us sick from time to time.i buy local bottled water from California springs such as the crystal geyser brand and recycle the plastic

    I will do this as long as I live. LA water is contaminated and toxic. We get the toxicity reports every year and it gets worse.

  3. louan March 8, 2009 at 3:03 pm

    Wow, are they just us or do you think they really believe this nonsense? This is so much spin Chung must be dizzy from it. So true about the emperor’s new clothes comment.

  4. Environmental Stewardsh... October 3, 2008 at 4:32 am

    […] IS IT GREEN?: FIJI Bottled Water [Inhabitat] […]

  5. paulbava September 30, 2008 at 7:56 pm

    The only green here seems to be the colour of money. Bottled water however is certainly a healthier alternative to sugar ( or chemical ) loaded carbonated drinks in – metal cans! At least they provide some form of employment and income for some of the residents of FIji. The whole bottled water industry is just that, a marketers dream and revenue generator and nothing more; with advertising geniuses telling us how ‘chic ‘ and ‘green’ we must be to consume this precious resource from single use and non reuseable containers at such outrageous prices.

  6. williamemarks September 29, 2008 at 9:10 pm

    I’ve been a water author, researcher, and water testing laboratory director for over 40 years – while also traveling to 15 countries to study ancient and modern water management methods. When I read Fiji Water’s arguments about how they are actually helping Fijians have access to safe water – my response is that Fiji arguments are as foolish and transparent as the Emperor with no clothes. If Fiji Water were to take just one year’s profits it reaps from this small impoverished country, and invest it into improving Fiji’s water supply – Fiji Water would solve many of Fiji’s water woes.

  7. NaturallyEarth September 27, 2008 at 8:36 pm

    That’s a great, and very informative, article. I sincerely enjoyed reading it, makes you think. I find if I drink tap, it tastes bad here – like chlorine – then I don’t get as much as I need. I reuse gallon containers and fill them up every week for 25 cents a gallon. Not too bad in price and at least it’s a step towards eco-friendly.

  8. Inhabitat » Londo... September 27, 2008 at 2:00 am

    […] there a need for bottled water? On Thursday, we questioned whether Fiji’s eco-friendly efforts were really that green. And it seems that the folks at […]

  9. jeanX September 26, 2008 at 7:21 pm

    I drink tap water.
    If your tap water isn’t OK,
    seek local gov
    then county gov.
    I can’t afford to do otherwise.

  10. wedes September 26, 2008 at 5:55 pm

    Great article–great photos! In the next five years we will see a startling shift from plastic bottle purchasing. Already, more glass bottling is making its way back to the grocery shelves. Consumer demand will vacate the plastic sector and opt for glass or aluminum or not purchase. Fiji, may want to start assessing the benefits of striking deals with glass bottling plants around the globe.

  11. brin366 September 26, 2008 at 3:04 pm

    What does “carbon neutral” really mean? Isn’t an “offsett” really just having the bucks to deprive someone else from accessing clean/renewable energy? Is planting a tree and “offset”, when that tree should have been planted anyway? Or how about an old growth forest that is left standing instead of clear cut…is that an “offsett” too? I see the polluting industries buying their way – same old story.

  12. jenr1120 September 26, 2008 at 1:13 pm

    I find it interesting that we choose to rail on a company that’s at the very least trying. Questions these companies? Absolutely we must. I also find it interesting that most of us probably don’t know where our tap water comes from and have any relative interest in the local communities around those sources. If we all want true change, we should force ourselves to actually buy and think locally. We speak best and loudest with our pocketbooks (and our taps).

  13. Neodim September 26, 2008 at 4:55 am

    I advise you to see the BBC Panorama report on this brand. Ok it may be green on some sides, but when you take a look at the water ressource on the island, then you see the contradiction between being carbon neutral but not being able to provide safe water for local populations…

    \\\”Called Fiji Water, it travels 10,000 miles to be sold in restaurants and upmarket shops such as Waitrose, Harvey Nichols and Harrods. Fiji Water\\\’s bottling plant supplies London\\\’s restaurants and shops
    But on the South Pacific island one-third of the population don\\\’t have access to safe clean drinking water.

    We visited villages where bad water had triggered an outbreak of typhoid – 20 people had been infected and one had died.

    We saw hospitals reporting a constant flow of patients laid low by dodgy drinking water.

    The Fiji Water company is not responsible for the islander\\\’s supplies.

    They provide water to some villages near the plant and they are putting some money towards clean water projects across the islands.

    Indeed Fiji Water would make the case that if you really care about the plight of Fijians you should buy Fiji water as it provides jobs and income for the islands.

    But tell people here on the street that we buy bottled water from Fiji and most will still roll their eyes and ask: \\\’Why?\\\’

  14. Adrianne Jeffries September 26, 2008 at 2:02 am

    Thanks internetswasyes. If you are interested in reading more, Sustainable Industrie came out with a longer piece on FIJI Water coincidentally on the same day we did. Check it out:

  15. mike016256 September 26, 2008 at 1:47 am

    Thank you, Inhabitat, for weighing a corporation’s green claims against their actions. I wouldn’t mind seeing a lot more of these articles here.

  16. internetswasyes September 25, 2008 at 9:56 pm

    This is a great article. Really good job reporting that one. I think it was quite telling that Fiji declined responding to your questions about the water bottle itself.

    I have a really hard time beliving that it is better for me to buy fiji water (which is carbon negative apparently) than to drink water out of a bottle I am reusing.

    However, if I do need a bottle to reuse, it may be a fiji bottle, as they are quite sturdy.

  17. kimmus122 September 25, 2008 at 5:51 pm

    I don’t really buy the fact that tap water consumption has not gone down. I know sooooo many people who within the past 5-10 years will now only drink bottled water.

  18. Koifish September 25, 2008 at 4:39 pm

    Who was it that said you can put lipstick on a pig, but it is still a pig?

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