Johnnie Walker House Combines Recycled Materials With Refined Shanghai Style

Creative Agency <a href="http://www.lovecreative.com/work#" target="_blank">Love</a> designed a whiskey lovers’ paradise right in the middle of Shanghai’s French district. With the aim of promoting <a href="http://www.johnniewalker.com/global/AgeGateway.aspx" target="_blank">Johnnie Walker</a> to the Chinese population, a brilliant high-class ‘House’ has been refurbished with a refined Chinese aesthetic, combining earthy tones and recycled materials used in the making-process. The private members-only House is designed so that local people and visitors can savor the liquor’s full flavor, while appreciating the amazing undulating recycled bottles ceiling.

In a joint effort with Singapore based agency Asylum, Love developed the interiors out of a variety of materials and resources used in the whiskey making-process.

The idea of developing an ‘Embassy for Whiskey’ and designing an experience more than the space, played a major part in the design process and outcome.

When designing, it was important to capture, grow and nurture the whiskey culture within Shanghai’s elite.

The Johnnie Walker’s experience is embedded in every detail of its interiors.

From the undulating glass ceiling to the oak flooring, and the classic fabrics and furniture to the natural element walls, the integrative decoration mirrors the experience of discovering the organic aspects of the brand.

One of the interior walls is organic, very textured, and made entirely from Johnnie Walker’s barley grains.

Another wall is made from the brand’s classic typographic characters, carved on oak wood.

There is also a copper wall that features a fantastic Johnnie Walker engraved illustration.

Recycled etched glass bottles create fantastic hanging luminaries that reflect the liquor’s spirit brilliantly.

Even the restroom has the whiskey’s caramel shade, and a relaxing Chinese peaks painting accompanies the most intimate moments.

Within one of the rooms, a standing lamp decorated with Chinese cartoons clashes with dark brown Victorian inspired wallpaper.

In another room, marvelous oak flooring creates a platform for tasting and chatting on the interactive blending table.

Diageo commissioned Chris Martin (Toy agency) a limited edition of a whiskey bottle.

The poetic new packaging design is made from Chinese porcelain and features an illustration of an epic journey from Scotland to China over a hundreds years ago.