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LEGO Rolls Out a Line Targeted at Girls – Progressive or Regressive?

01/05/2012
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  • Lego Friends for Girls
    Over the holidays, Lego released their Lego Friends series - a selection of colorful new building sets geared towards young girls. While some may consider Lego to be gender neutral, the company's marketing over the last 6 years has been slanted towards boys - from elaborate battle ships and alien conquest scenes to Star Wars cruisers. Many people believe that these toy sets can still easily cross gender boundaries, but studies have shown that boys and girls engage in play in very different ways, and many argue that the toy falls short when it comes to fostering creativity and analytical skills in girls....<br><br><a href='https://inhabitat.com/lego-rolls-out-a-line-targeted-at-girls-progressive-or-regressive/'>READ ARTICLE</a>
    1
  • Lego Friends for Girls
    Over the holidays, Lego released their Lego Friends series - a selection of colorful new building sets geared towards young girls. While some may consider Lego to be gender neutral, the company's marketing over the last 6 years has been slanted towards boys - from elaborate battle ships and alien conquest scenes to Star Wars cruisers. Many people believe that these toy sets can still easily cross gender boundaries, but studies have shown that boys and girls engage in play in very different ways, and many argue that the toy falls short when it comes to fostering creativity and analytical skills in girls....<br><br><a href='https://inhabitat.com/lego-rolls-out-a-line-targeted-at-girls-progressive-or-regressive/'>READ ARTICLE</a>
    2
  • Lego Friends for Girls
    Over the holidays, Lego released their Lego Friends series - a selection of colorful new building sets geared towards young girls. While some may consider Lego to be gender neutral, the company's marketing over the last 6 years has been slanted towards boys - from elaborate battle ships and alien conquest scenes to Star Wars cruisers. Many people believe that these toy sets can still easily cross gender boundaries, but studies have shown that boys and girls engage in play in very different ways, and many argue that the toy falls short when it comes to fostering creativity and analytical skills in girls....<br><br><a href='https://inhabitat.com/lego-rolls-out-a-line-targeted-at-girls-progressive-or-regressive/'>READ ARTICLE</a>
    3
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Lego Friends for Girls

Over the holidays, Lego released their Lego Friends series - a selection of colorful new building sets geared towards young girls. While some may consider Lego to be gender neutral, the company's marketing over the last 6 years has been slanted towards boys - from elaborate battle ships and alien conquest scenes to Star Wars cruisers. Many people believe that these toy sets can still easily cross gender boundaries, but studies have shown that boys and girls engage in play in very different ways, and many argue that the toy falls short when it comes to fostering creativity and analytical skills in girls....

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Categories:  News, Parenting, Reduce, Reuse, Recycle
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