Gallery: Measuring Type Reveals the Most Eco-Friendly Fonts


By now you have probably heard that recycled paper and soy inks contribute to greener graphic design, but it turns out that in the realm of sustainability, all fonts are not equal. In their work, “Measuring Type,” Matt Robinson and Tom Wrigglesworth seek to evaluate the ink efficiency of popular fonts. Using ball-point pens to write the word “sample” in the style of Times New Roman, Helvetica and others, Robinson and Wrigglesworth were able to deduce just how much ink each font uses. So what can an eco-minded graphic designer learn? Use light, serif-based Garamond instead of bold and compact Impact.

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  1. N.McMillan February 7, 2010 at 1:36 pm

    Ecofont was designed to take advantage of dot gain experienced when pieces are printed on a offset press.
    I would enjoy seeing the same test above done on a offset press to see if the results were the same.

  2. Duda Itajahy August 26, 2009 at 10:02 am

    i try the ecofont in my office but i dont liked the results. I put a post on my blog with the test. I dont know how the people of “Measuring Type” control the use of inks with the pen but the iniciative its wonderful!

  3. Trey Farmer July 22, 2009 at 5:44 pm
    An actual font made to use less ink!

  4. J.D. Hammond July 22, 2009 at 4:51 pm

    Thankfully, most uses of Impact are ironic (cat macros and such) and aren’t likely to actually be printed on paper.

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