Gallery: Mogro Mobile Food Truck Fills “Food Deserts” with Healthy Eats


Mogro — short for mobile grocery — is on a mission to fill food deserts in New Mexico (and hopefully soon, the rest of the country) with easy access to healthy food. The Mogro concept is simple – there are food deserts all around this country where communities lack access to a regular supermarket (many times because of socioeconomic issues) so why not just bring the supermarket to them? Mogro’s refrigerated supermarket trucks are filled with everything from fresh produce to healthy breads and also provide cooking demonstrations for the communities they visit to encourage customers to reach out of their comfort zones to try healthy foods they might not have encountered before.

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  1. migrod June 9, 2011 at 11:09 pm

    check out chicago’s new fresh moves:

  2. caeman June 9, 2011 at 11:34 am

    I like this idea. I live within 5 minutes of a grocery store, so I never think twice about being able to to buy groceries. This mobile grocery avoids the need for an expensive building.

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