Gallery: INTERVIEW: Arthur Rubinfeld & Ben Packard of Starbucks Discuss...

Ben: From a development standpoint it isn't just about making sure the customer knows that the quality of the coffee and how the people are treated. But also if we are improving their yield and we are providing them technical support and potentially lending them money, that is a much more long term impact on that community than a single year buying to any given standard. We're building the resiliency of these communities.

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