Gallery: INTERVIEW: Arthur Rubinfeld & Ben Packard of Starbucks Discuss...

Arthur: We are making believers out of people who don't focus on this area at all in their lives and we are touching so many people. Whether it be contractors or people that are trying to understand what it all means, cause it is a little confusing. You'll notice plaques around certain stores. We worked to detail about 20 different plaques and we strategically locate them without screaming to people. If they have an interest they read it they learn about waste diversion and that 80%-90% of demolition materials are adaptively reused.

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