Gallery: INTERVIEW: Arthur Rubinfeld & Ben Packard of Starbucks Discuss...

Ben: In addition to having standards that have perquisites around quality, there's also zero tolerance issues around social welfare of the people working on the farms, as well as zero tolerance around environmental issues. All of this stuff is online, it is all open source, and we've actually seen other farmers using it. That's kind of the purpose of it.

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