Gallery: Off-Grid Tropicana Billboard is Powered by Oranges!

 

DDB, an advertising agencies that specializes in creative experiences, has harnessed the power of oranges for their Tropicana campaign. Using the product’s very ingredients to run the electricity for the billboard that advertises it, the French Tropicana ad reads “Energie Naturelle” (Natural Energy) and is lit in neon lighting. The alternative energy resource comes from an electrochemical reaction using the acid from the oranges as the catalyst.

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