Gallery: Recycled Urban Icebergs Revitalize Stalled Construction Projec...

The space could be utilized for interactive pop-up retail shops, exhibitions or cultural events, or even office space for local start-ups and non-profits. Branding on the iceberg would be easily achieved with projection systems from the inside.

The ‘Icebergs’, as seen at Bustler, are designed to be versatile spaces with minimal infrastructure and construction requirements, serving as architectural placeholders rather than real buildings. Woods Bagot envisions the temporary installations that look high quality and could attract top-notch vendors while encouraging developers to start working again. The unique spaces could support a wide range of uses, like pop-up retail shops, exhibitions, cultural events, or even temporary spaces for non-profit start-ups. A special lighting system could project images and brand logos up on the peaks of the icebergs to advertise the space.

Woods Bagot conceived the space as a completely sustainable installation with “cradle to cradle” qualities — it’s made entirely from recycled, recyclable and reusable materials. The structure would be composed of a modular and reusable steel frame, which is wrapped in translucent polycarbonate panels at the ground level, then topped with a tent of super-lightweight ETFE. Design for the Icebergs also include the use of solar hot water and natural and active ventilation systems for both heating and cooling. Lightweight and modular, the Iceberg could easily be transported, assembled in a matter of days, and then at the end of its life disassembled and moved.

+ Woods Bagot

Via Bustler

Photo credits: ©Woods Bagot


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  1. Shanita Gulick March 14, 2011 at 4:53 pm

    very enjoyable read i have learnt a lot from this post

  2. evadress November 3, 2010 at 1:01 pm

    Seems like a great concept, but what are the costs involved for placing and activating/running an iceberg vs. the cost of merley leaving the sites covered in the usual manner?

  3. Iceberg on the Baltic i... September 3, 2010 at 1:31 pm

    […] to a resort located on the Åland Islands in the Baltic Sea. What resulted was an incredible iceberg shaped building that sits beautifully on the waterscape and provokes onlookers to consider new, […]

  4. davidwayneosedach July 16, 2010 at 1:27 pm

    I love looking at those urban icebergs!

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